Since 2004, when I started Oakland’s first true blog (and not a news website) Oakland Focus, Oakland has seen the following online publications come and many go:

Grand Lake Business
Oakland Local
A Better Oakland
Make Oakland Better
The Oakland Tribune

And between 2004 and today, 2016, the ways that media is published and distributed have expanded and changed at the same time. Back then the concept of micro-blogging was just that. 2006 gave us Pownce and Twitter. And now, even though the basic micro-blogging platform is easy to build, it seems like everyone has just counted on Twitter without challenge.

But this growth and change has caused many established news sites to reduce in both web traffic and staff size. And many offline media publications did not successfully make the leap to the Internet. And so the Oakland Tribune is, for all practical purposes, dormant.

The last Oakland news website standing, The Oakland Post, is a fantastic publication ran by the legendary Paul Cobb. But The Oakland Post’s problem is, it hasn’t successfully monetized its content, nor widely expanded from it’s base in the African American Community of Oakland to fill a news void that has gotten only larger with time.

This is also true of the San Francisco Chronicle and the San Francisco Examiner. Blogs like SFist and 7×7 have tried to cover Oakland culture, but they just don’t get it, and only know that after decades of being ignored by the white media in the Bay Area and the World, Oakland is now mainstream.

The hunger for Oakland news has become so great, some have turned to The New York Times, but even that has failed to meet the demand.

There has to be a publication that has enough Oakland moxy to know that Rod Dibble has played piano at The Alley at 3325 Grand Avenue, and since 1960, and yet pay attention to who’s running for what Oakland City Council seat, and why!

I could go on and on, but you get the point now: this new site is the news venue of Oakland. The main difference here is that you can read about what Oakland’s are doing in their own words, and using there own voice, either in text or video.

Like this:

“Oakland News” is an experiment I am excited to get going.

Let’s go!