Well, it’s a new day for publishers, columnists, bloggers, and vloggers in California and because there’s a new law called California AB 1130. According to an email I received from Law4Startups, “California Governor Gavin Newsom has signed Assembly Bill 1130 into law, adding legal enforcement to online political advertising disclosures. While California has mandated disclaimers on paid political posts since 2023, the previous statute lacked penalizing mechanisms for non-compliance. AB 1130 addresses this regulatory gap by empowering state regulators, such as the Fair Political Practices Commission, to levy civil administrative fines of up to $5,000 per violation. Additionally, regulators can refer willful infractions to law enforcement as potential misdemeanors, which carry potential jail time. Authored by Assemblyman Marc Berman following high-profile campaign primary incidents involving undisclosed influencer promotions, the statute targets paid political content supporting or opposing candidates and ballot measures across major social media platforms”The article goes on to say “From a regulatory standpoint, AB 1130 highlights a growing national trend toward strict accountability in digital influencer marketing, advocacy campaigns, and sponsored content. State regulators are actively eliminating the legal ambiguity surrounding “organic-looking” sponsored posts, bridging political campaign disclosure standards with broader FTC endorsement guidelines. For commercial startups, this legal shift signifies that regulatory authorities are increasingly scrutinizing creator partnerships, affiliate marketing networks, and astroturfing tactics. Brands that sponsor content, deploy advocacy marketing, or hire influencers to shape public policy, regulatory sentiment, or consumer opinions can face reputational damage and legal exposure if their paid creators fail to include clear, conspicuous disclosures. ” The question here is is it enough to mark “paid”, and leave it at that? And who will enforce the law?Stay tuned.🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://ift.tt/3X0QuJK
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