Global Ad industry Must Adapt TVC’s For Streaming To Digital Devices #TVOT

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By Luke Durham, Chief Technology Officer, Switch Media, Special To Zennie62.com Advertising industry creatives must produce TVCs specifically for the burgeoning content streaming audiences around the world to deliver maximum return on investment. To be blunt, conventional TVC’s aren’t high quality or smart enough to engage streaming audiences in an increasingly demanding and competitive content […]

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